fieldmarketing – Trax Marketing Consultancy

FIELD MARKETING

Field marketing is an essential part of the consumer courtship model and it is the one pre-sales opportunity that you have to connect your brand with new, loyal consumers. Our dedicated teams are charged with the task of delivering you ROI in everything they do :

Continuously driving goals and monitoring results.
Auditing event execution and making last-minute deployments where necessary.
Trouble-shooting issues which arise in-store & in the field.
Monitoring performance and providing field & in-house coaching development and incentive programs.

“ WE ARE DEDICATED TO YOUR SUCCESS “

WHAT THE FIELD TEAM DO

At TRAX, we believe our people are our most valuable resource, they make the difference! That’s why we’re dedicated to recruiting, training and retaining the best field teams in the industry. Our team of collaborative retail marketing experts understands the challenges facing today’s retail marketers from the inside out. We will help you save hassle of recruiting, training and employing individuals to represent your brand. If outsourcing your Field Marketing requirements sounds appealing then this is the solution for you.

“WE ARE THE EARS AND EYES OF THE MARKETPLACE “

MERCHANDISING

TRAX Marketing Consultancy have hands-on experience in offering a comprehensive range of display solutions and promotional material for POP/POS suppliers and buyers, with fast production and delivery.
Create an attractive atmosphere and strong manner for presenting your sales message in your retail outlets, trade shows, events, and exhibitions. Get the finest and best value merchandising service from TRAX Marketing Consultancy.

” WE STRIVE TO CREATE A POSITIVE IMPACT ON YOUR CUSTOMERS AND INCREASE YOUR SALES “

DEMONSTRATION & SAMPLING

TRAX Marketing Consultancy has achieved outstanding results for our clients’ through sampling and demonstration activities. We are happy to help you to determine the potential growth this type of activity could create for your brand.

Achieve trial with potential customers
Build brand awareness
Activate brand switching
Generate first-time buyers
Influence repeat purchases
Assess customer reaction (to product and promotion)
Reward customer loyalty

POP & POS PLACEMENT

We’re proud of our unique proposition: the ability to develop and introduce original POP/ POS concepts right through to in-store brand activation. Our integrated process ensures that our clients are thrilled by the results achieved at point of sale (POS).

The TRAX team are constantly engaged in-store seeking new ways to enhance activity at the Point of Sale. Effective, targeted creative is proven to increase both value and volume and ongoing research into understanding consumers’ behaviors enables our team to successfully deliver on a client’s brief.

We have a long-term vision to remain at the forefront of retail communications, increasing our clients’ sales revenues and providing a measurable return on investment (ROI).

TRADE AUDIT & REPORTING

Brand Image in Market
New Product Performance
Consumer Preferences & Feedback
Retail Availability
Share of Shelves
Stock Inventory
POS Distribution
Branding & Displays
Product Placement
Competitor Activity