EVENTS & PROMOTIONS

Trax Marketing can provide all of the required tools and aspects to ensure that your events and promotions are smooth and memorable experience. Successful Event Execution is an Art…
Our event planners are gifted and detail-oriented, with a talent for multi-tasking and thriving under pressure. When launching an event or running a promotion we consider the intricacies of the brand, the target audience, the event concept, logistics planning and coordination of the technical aspects.

HOW DOES IT WORK?

“ WE FORMULATE AN EVENT PLAN BASED ON THE CLIENT’S REQUIREMENTS, BUDGET AND EXPECTED OUTCOME. “

INNOVATIVE IDEAS – We bring a fresh and creative approach to your event whatever your brand message. Our diverse experience means that we never grow stale. We strive to deliver a service that will delight you.

STRATEGIC PARTNETSHIP – TRAX will oversee every aspect of your event from the initial planning stage through to execution and management. Our goal is to develop an ongoing business relationship with our client, not a one-off.

EXPERTISE – TRAX has developed strategic partnerships with quality suppliers to custom tailor your event to meet your budget and your expectations, while ensuring smooth execution.

EFFECTIVE MESSAGING- Whether your goal is to educate, inspire, persuade, motivate or recognize, we will develop and convey a strong message to meet your objectives.

BRAND ACTIVATION

TRAX Marketing Consultancy champion long-term experiential marketing strategies in order to establish and secure brand loyalty. ROI can be measured by how far the live brand experiences succeed in moving the consumer through the buying cycle over the course of several campaigns.

Live brand experiences create impact and are therefore memorable.
Participants have an enjoyable experience which creates an emotional connection.
Product trials encourage purchases and generate recommendations.
Creative concepts used for the live event cultivate good PR content.

DEMONSTRATION & SAMPLING

TRAX Marketing Consultancy has achieved outstanding results for our clients’ through sampling and demonstration activities. We are happy to help you to determine the potential growth this type of activity could create for your brand.

Achieve trial with potential customers
Build brand awareness
Activate brand switching
Generate first-time buyers
Drive sales
Influence repeat purchases
Assess customer reaction (to product and promotion)
Reward customer loyalty

EVENT MANAGEMENT

Our professional team is assigned to organize the event through:

Continuous liaison with the venue and production team to ensure the smooth and successful execution of the event.
Professionally manage the event with a hands-on approach enabling our client to relax and leave the details to us.
Activate brand switching
Generate first-time buyers
Drive sales
Influence repeat purchases
Assess customer reaction (to product and promotion)
Reward customer loyalty

OUR EVENTS EXPERTISE :

Creative Concepts
Project Management
Budgeting
Design
Entertainment
Presenters
Promoters
Logistics
Stage, light and sound coordination
Audio Visual Support

ROADSHOWS

Whether you’re looking to hold an event for a business promotion, new product launch or roadshows. TRAX provides innovative and cost-effective solutions to meet your ROI objectives.

Meeting clients in person can help shorten the sales cycle.
A road show provides valuable brand exposure, getting your name in front of clients in a variety of locations.
It provides great public relations and integrated marketing opportunities.
There's always the flexibility to arrange a return trip to a particular location.
ROI is easier to measure because it can be defined by location therefore providing valuable market data.